There is no shortage of C-level roles related to IT in healthcare today. There’s the chief information officer, of course, the chief technology officer, chief innovation officer, chief medical informatics officer, to name some of the most common. And there’s a new one gaining traction: chief digital officer.
Healthcare information and technology pros might know one, or have heard of the prominent CDOs. But what, exactly, does the CDO do?
The Chief Digital Officer is “a strategic, business minded leader using technology as a key lever to rethink operations,” according to Pamela Dixon, managing partner of SSi-Search, a recruiting firm that specializes in CMIOs, CHIOs and, of course, CIOs.
Dixon enlightened us about the emerging role, the “shape- shifting” among CIOs and CTOs, and what the future holds for chief digital officers.
Q: We’re starting to see chief digital officers join hospital leadership ranks. How did the CDO come about?
A: It started as a Chief Marketing Officer hybrid focusing on the consumer and it has taken on more and more importance but the specific focus changes somewhat from organization to organization.
Q: Can you envision CDOs becoming as widespread as CIOs, as in most hospitals will have one in, say, 5 years or so?
A: It’s hard to predict this role 5 years from now. Many say it is transitional and will later evolve into something else. I believe the concept of the CDO makes so much sense for where healthcare is right now. It seems possible that the concept of this role will make sense five years from now, too.
Q: Another prominent tech role is CTO. Do you see the rise of CDOs causing fewer chief technology officers, or more of them?
A: We see some ‘shape shifting’ with this role. It’s not really about technology so much as change. Technology is definitely a key component especially used as a strategic, business focused lever.
Q: Following on that as a final question, how do you see the CDO role changing in the years ahead?
A: I can see more diversity among those who step into the role depending on the needs of the organization. We like to see a blend of innovation, high business acumen and a solid understanding of how to use technology. This is a role that elevates digital leadership.